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12 Mar 2026

Super Bowl Ad Controversy: Robert Kennedy Jr. Apologizes for JFK-Inspired Spot

One Super Bowl ad generating controversy

A Super Bowl advertisement promoting Robert Kennedy Jr.’s presidential run has sparked intense controversy, drawing parallels to his uncle JFK’s iconic 1960 campaign for the White House. The ad, a carbon copy of the spot that propelled JFK to victory, replaced JFK’s image with that of Bobby Kennedy Jr. However, rather than garnering support, the ad has infuriated several members of the Kennedy family.

Kennedy’s Apology Amidst Family Dispute

In the aftermath of the uproar, Robert Kennedy Jr. issued an apology, acknowledging the pain the advertisement caused within his family. “I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” he expressed. Kennedy Jr. further clarified that the ad was created and aired by the American Values Super PAC without any involvement or approval from his campaign.

Kennedy’s apology comes amidst mounting tensions within the Kennedy clan over his controversial views and political endeavors. Bobby Kennedy Jr.’s divergence from the family’s traditional stances on healthcare and other issues has stirred dissent among relatives, with some openly criticizing his actions.

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Bobby Shriver, son of JFK’s late sister Unice Shriver, voiced his disapproval, stating, “My cousin’s Super Bowl ad used our uncle’s face, and my mother would be appalled by his deadly healthcare views.”

The contentious advertisement, funded by the American Values Super PAC to the tune of $7 million, has underscored the deep divisions within the Kennedy family and sparked broader discussions about the intersection of politics, legacy, and family dynamics.

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By Minul Islam Rony

Is a local journalist, dedicated to delivering accurate, timely, and community-focused reporting. He covers breaking stories, public affairs, and local developments that matter most to readers. As the CEO and PR Manager of Sarawak Daily, he also oversees editorial direction, strategic communication, and partnerships, ensuring the platform remains a trusted source of news for the region.