KUCHING, 29 January 2026 – The much-anticipated Borneo International Consumer Expo (BICE) 2026 officially began today at Metrocity Kuching, with YB Dato Ir Lo Khere Chiang attending as the Guest of Honour. The expo opened its doors to the public this morning, drawing crowds eager to explore a wide range of products, services, and interactive activities.
Organised annually, BICE serves as a key platform for both local and international businesses to engage directly with consumers. The event promotes entrepreneurship, supports small and medium enterprises (SMEs), and stimulates economic activity across Sarawak. This year, the expo features participants from Sarawak, Sabah, Brunei, and Indonesia, highlighting cross-border cooperation and showcasing the rich cultural diversity of Borneo.
YB Dato Ir Lo Khere Chiang commended the organisers for their efforts in bringing together exhibitors, industry stakeholders, and the public. He emphasised the importance of such initiatives in strengthening the local economy and creating opportunities for businesses and consumers alike.
The four-day event, running from 29 January to 1 February 2026, offers visitors a variety of activities. Highlights today included the Slot Bijak Pengguna, featuring government agencies sharing insights on consumer rights and responsibilities to raise public awareness. Over the coming days, attendees can look forward to the Explore Borneo business networking sessions, Finale Borneo’s Star Talent showcasing regional talents, and the Borneo Kids Colouring Competition. Early visitors will also receive exclusive Limited Edition BICE Tote Bags, and lucky draw prizes, including POP MART blind boxes, will be given throughout the event.
Organisers expect BICE 2026 to create a significant impact by enhancing consumer literacy, promoting Borneo’s culture and tourism, and supporting regional economic growth. The expo is open daily from 10.00 a.m. to 10.00 p.m., and the public is invited to participate in the various exhibitions and activities. For more information, inquiries can be made at 019-9692899.
Borneo International Consumer Expo 2026 promises to be a must-visit event for families, entrepreneurs, and anyone interested in experiencing the vibrancy of Borneo’s business and cultural landscape.
