KUCHING – The Sarawak Rural Water Supply Department (JBALB Sarawak) has successfully conducted its first Public Relations Course, aimed at strengthening communication and professional skills among its officers.
The two-day programme, held from 13 to 14 April 2026, was organised by the Corporate Communications Branch.
The course was designed to provide participants with exposure to key aspects of public relations, including professional communication, emotional intelligence, ethics, and public speaking.
JBALB Divisional Water Engineers and representatives from divisional offices took part in the training, which emphasised practical skills for managing enquiries, complaints, briefings, and challenging situations with confidence.
The opening ceremony was officiated by Mrs Ir Ts Kueh Li Li, Deputy Director of Technical Services, while Mrs Ts Dianne Andrew Jo, Deputy Director of Management, presided over the closing session.
Their presence underscored the department’s commitment to improving the professionalism and credibility of its staff.
Coach Md Ariff Azahari conducted the training, guiding participants through interactive modules that focused on real-world applications of public relations strategies.
The sessions highlighted the importance of maintaining composure and professionalism when dealing with the public, particularly in situations that require clear communication and ethical decision-making.
Public relations has become increasingly vital for government agencies, especially those providing essential services such as water supply.
Effective communication not only helps build trust with the community but also ensures that information is conveyed accurately and responsibly.
By equipping officers with these skills, JBALB Sarawak aims to enhance service delivery and strengthen its relationship with the public.
Participants reported that the course offered valuable insights into handling diverse communication scenarios.
The emphasis on emotional intelligence was particularly well received, as it provided tools for managing stress and responding empathetically to public concerns.
The organisers expressed confidence that the training will contribute to raising the overall quality of JBALB’s services.
By fostering a culture of professionalism and accountability, the department hopes to set higher standards in public engagement and organisational performance.
With this inaugural course now completed, JBALB Sarawak has signalled its intention to continue investing in staff development, ensuring that officers are well-prepared to meet the evolving demands of public service.
