KOTA SAMARAHAN – The Kota Samarahan Municipal Council (MPKS) has officially initiated a major environmental drive targeting the younger generation with the launch of the 3R Campaign: Primary and Secondary School Recycling Competition 2026.
The event, held yesterday, marks a significant step in the council’s efforts to embed sustainable waste management practices within the local educational system.
The competition is specifically designed for educational institutions situated within the MPKS administrative boundaries. By engaging students at both primary and secondary levels, the council aims to cultivate a lifelong habit of recycling and environmental stewardship from an early age.
The initiative is scheduled to run for six months, commencing on 1 April and concluding on 30 September 2026. Beyond the local council-level contest, participating schools are also being championed to enter the Southern Zone School Recycling Competition.
This broader regional event is a collaborative effort between the Ministry of Public Health, Housing and Local Government and Fraser & Neave (F&N).
Kr. Haji Abang Ismawi bin Abang Ali, the Chairman of MPKS, highlighted the ambitious targets set for this year’s campaign. Out of the 61 schools currently operating under the council’s jurisdiction, MPKS is aiming for a minimum participation rate of 50 per cent.
The environmental goals are equally bold. Organisers are projecting a substantial increase in the volume of diverted waste, targeting a 50 to 70 per cent rise in the collection of recyclable materials compared to the previous year’s statistics.
This surge in collection is viewed as a critical metric for the success of the council’s long-term environmental strategy.
The launch ceremony was attended by a cohort of high-ranking officials, including the Samarahan District Education Officer, Tuan Haji Shbini bin Haji Saini, and Puan Erin Tan Boon Ling, representing the Ministry of Public Health, Housing and Local Government. Their presence underscores the interdepartmental support for green initiatives in the region.
Ultimately, MPKS envisions this campaign as a catalyst for broader community change. By transforming schools into hubs for recycling, the council hopes to influence household behaviours and establish a permanent culture of environmental preservation throughout Kota Samarahan.
