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1 Dec 2025
New Premium Eyewear Collection Launched at Eyesight Optic in Kuching

New Premium Eyewear Collection Launched at Eyesight Optic in Kuching

KUCHING, October 29, 2024 – Eyesight Optic in Vivacity Megamall Kuching held an exciting event On October 26, 2024, unveiling their latest collection of high-quality eyewear. In partnership with ic! Berlin and Mercedes-Benz, this launch attracted fashion lovers who were thrilled to see the new eyewear styles on display.

New Premium Eyewear Collection Launched at Eyesight Optic in Kuching
New Premium Eyewear Collection Launched at Eyesight Optic in Kuching

One of the big highlights of the event was the special appearance of the Thai Hunk Guys models, who posed for photos with fans, adding extra excitement. To make it even more special, Eyesight Optic gave away mystery gifts to lucky visitors.

New Premium Eyewear Collection Launched at Eyesight Optic in Kuching
New Premium Eyewear Collection Launched at Eyesight Optic in Kuching

Eyesight Optic is known as the largest optical store in East Malaysia, offering top brands like ic! Berlin, Dior, Fendi, Balenciaga, and Gucci. The event featured these top-quality brands, and Eyesight Optic also announced that a new luxury brand will arrive in two months, creating even more excitement.

The store also showed off the exclusive Ray-Ban Reverse Collection, available only at Eyesight Optic in Kuching, making it the go-to place for Ray-Ban fans in the area. This special collection and the largest selection of Ray-Ban in East Malaysia make the store a prime spot for eyewear enthusiasts.

New Premium Eyewear Collection Launched at Eyesight Optic in Kuching
New Premium Eyewear Collection Launched at Eyesight Optic in Kuching

Guests also learned about ic! Berlin’s unique eyewear technology. Founded in Berlin, Germany, ic! Berlin eyewear uses lightweight, screwless hinge technology for extra comfort. Available as both frames and sunglasses, the collection includes options for prescription lenses. Recently, ic! Berlin introduced new materials like Flexarbon and Silk Pure hinges and released special editions in partnership with Rolling Stones, Mercedes-AMG, and BAPE.

New Premium Eyewear Collection Launched at Eyesight Optic in Kuching
New Premium Eyewear Collection Launched at Eyesight Optic in Kuching

With its wide range of branded eyewear, Eyesight Optic remains a top choice in Kuching for those seeking stylish, high-quality frames. Today’s event successfully showcased the store’s dedication to bringing premium eyewear to East Malaysia.

By Minul Islam Rony

Is a local journalist, dedicated to delivering accurate, timely, and community-focused reporting. He covers breaking stories, public affairs, and local developments that matter most to readers. As the CEO and PR Manager of Sarawak Daily, he also oversees editorial direction, strategic communication, and partnerships, ensuring the platform remains a trusted source of news for the region.