Samsung is looking to broaden the horizons of its smartphone artificial intelligence capabilities by exploring new partnerships beyond Google’s Gemini, the current backbone of its Galaxy AI suite.
Speaking to Reuters, Choi Won-Joon, President and COO of Samsung’s Mobile Division, revealed that the company is in discussions with multiple AI providers, including OpenAI and Perplexity, with the aim of delivering the best user experience through competitive AI integrations.
Samsung’s flagship Galaxy S24 series introduced a significant leap in AI-driven features under the Galaxy AI brand, powered by Google’s Gemini. However, the tech giant is now seeking to diversify and enhance its offerings as it prepares for the release of the Galaxy S26 family, where new AI partners may debut.
According to earlier reports from June, Samsung is nearing a deal to invest in Perplexity and integrate its app and assistant into its smartphones. OpenAI is also a contender in the AI race, though no investment from Samsung has been confirmed for the ChatGPT-maker.
“We’re talking to multiple vendors. As long as these AI agents are competitive and can provide the best user experiences, we are open to any AI agent out there,” said Choi.
In addition to software advancements, Samsung is currently assessing both the Snapdragon 8 Gen 4 “Elite 2” and its in-house Exynos 2600 chipset for use in the upcoming Galaxy S26 devices, though a final decision has yet to be made.
When asked about Apple’s rumored entry into the foldable phone market, Choi noted that such a move would be positive for the industry, which Samsung has long dominated in the foldables space.
As competition in AI intensifies and the mobile market evolves, Samsung’s strategy reflects its intent to remain at the forefront of both innovation and user-centric experiences.
