By Sarawak Daily 
With just over two weeks to go until its “Made by Google” unveiling, Google released a pointed 30‑second teaser for the Pixel 10 series that mocks Apple’s AI delays. The ad satirizes the ongoing postponement of Apple Intelligence-powered Siri upgrades, delivering a challenge to iPhone users: “just change your phone.”
The teaser opens with a voice-over:
“If you buy a new phone because of a feature that’s coming soon… but it’s been coming soon for a full year… you could change your definition of soon. Or you could just change your phone.”
While Apple is never mentioned directly, the timing and context clearly target the company’s failure to deliver promised Siri AI features announced at WWDC 2024, which were expected to launch with the iPhone 16. Those enhancements—including personal context awareness and in-app actions—have now been delayed until spring 2026, sources say.
The minimalist ad features a stylized reveal of the Pixel 10 Pro in a new Moonstone blue finish, accompanied by a remix of Dr. Dre’s “The Next Episode”—a tongue‑in‑cheek nod to Apple’s acquisition of Beats by Dre. It closes with the tagline “Ask more of your phone” and the date August 20, 2025, when the full line up will be officially unveiled.
Reports confirm the teaser rolls out just as Google preps to launch multiple Pixel variants—Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and possibly a Pixel 10 Pro Fold. While most models will hit stores around August 28, the Pro Fold may be delayed until October due to supply chain issues.
Context & Industry Impact
- Apple Siri AI delay saga: Apple unveiled Apple Intelligence at WWDC 2024, promising smarter Siri capabilities. But internal testing issues and quality concerns reportedly pushed the release to spring 2026, drawing consumer criticism and even a class‑action lawsuit alleging false advertising.
- Google’s positioning: By emphasizing its fully available AI-powered features via Gemini on previous Pixel models, Google is positioning Pixel 10 as the instant AI phone, contrasting Apple’s prolonged delay.
- Marketing strategy: The teaser’s cheeky humour echoes past jabs by Google at Apple, reinforcing Google’s desire to persuade frustrated customers to “get outside your comfort phone.”.
What’s Next
With the Pixel 10 reveal set for August 20, 2025, all eyes are on Google’s event. Fans expect key designs and tech upgrades: the new Tensor G5 chip, AI-first UX, and standout finishes. More teasers are likely in the lead-up to the event.