KUCHING – The city witnessed a lively occasion on Saturday afternoon as CHAGEE hosted its first-ever Fun Run in East Malaysia, marking a significant milestone for the brand and the local community.
The event, held on 13 June 2026 at Taman Sahabat, was officiated by Kuching South City Council (MBKS) Mayor Dato Wee Hong Seng.
The launch ceremony began with a gift presentation, followed by the symbolic air horn flag-off that set runners on their way.
Participants and spectators alike were filled with energy and enthusiasm, creating a spirited atmosphere that reflected Kuching’s growing reputation as a hub for vibrant community activities.
Mayor Wee expressed his appreciation for CHAGEE’s initiative, noting that private brands stepping forward to promote health and wellness play an important role in fostering active lifestyles.
He emphasised that such events not only encourage fitness but also strengthen community bonds, contributing to Kuching’s image as a dynamic and engaging city.
The Fun Run attracted a diverse group of participants, ranging from seasoned runners to families and casual joggers.
The event highlighted the inclusivity of Kuching’s community spirit, where people of different ages and backgrounds came together to celebrate health and togetherness.
Organisers noted that the Fun Run was designed to be more than just a sporting event. It aimed to inspire residents to adopt healthier routines while showcasing Kuching as a city that embraces both tradition and modernity.
The initiative also reflects a broader trend of private-public collaboration in promoting wellness and community development.
Mayor Wee extended his gratitude to the CHAGEE team, participants, and supporters, stressing that collective efforts are key to building a healthier and happier Kuching.
He remarked that events like these demonstrate how partnerships between local government, businesses, and residents can create meaningful impact.
The successful launch of CHAGEE’s Fun Run sets the stage for future community-driven initiatives, reinforcing Kuching’s role as a city that values health, unity, and active living.
