SELANGAU – A robust anti-drug awareness initiative has been integrated into the broader educational landscape of the Selangau district, marking a significant step in community-based prevention efforts.
The K.A.M.I. (Anti-Drug Campaign Through Information) movement is currently active at Sekolah Jenis Kebangsaan Cina Tong Ah, where it serves as a key component of the Selangau District Level Sarawak Foundation’s Civic Education Carnival and FTES Education Expo 2026.
Organised by the Selangau District Education Office, the two-day event runs from 31 July to 1 August 2026, drawing students, educators, and community leaders together for a weekend of learning and engagement.
The presence of K.A.M.I. at this expo highlights the strategic shift towards using informational campaigns to combat substance abuse.
Rather than relying solely on enforcement, the movement focuses on dissemination and education, aiming to equip individuals with the knowledge needed to make informed choices.
By positioning the campaign within a civic education framework, organisers are reinforcing the idea that drug prevention is a collective societal responsibility that extends beyond law enforcement agencies.
SKUAD Antidadah Sibu, the volunteer unit leading the charge, has deployed a multi-faceted approach to reach the diverse audience attending the carnival.
The campaign utilises various channels to ensure its message resonates with different demographic groups.
Among the most prominent activities are walkabouts, where volunteers engage directly with attendees in a casual and approachable manner.
These interactions allow for immediate feedback and create a personal connection between the advocates and the public, breaking down barriers that often hinder open discussions about sensitive topics like drug abuse.
In addition to face-to-face engagement, the campaign features exhibitions that provide visual and factual insights into the dangers of narcotics.
These displays are designed to be informative yet accessible, avoiding overly technical jargon in favour of clear, impactful messaging.
Complementing the exhibitions are pocket talks, short informal sessions where experts and volunteers share concise advice and answer questions.
This format is particularly effective in busy expo environments, allowing participants to gain valuable insights without committing to lengthy seminars.
The distribution of leaflets remains a cornerstone of the K.A.M.I. strategy, providing attendees with tangible resources they can take home.
These materials serve as reminders of the key messages discussed during the event and offer contact information for further support or reporting.
Furthermore, the campaign leverages the power of social media to extend its reach beyond the physical confines of the school hall.
By encouraging digital sharing and online engagement, SKUAD Antidadah ensures that the conversation continues long after the expo concludes, reaching a wider audience of youths and parents who may not have been able to attend in person.
The timing of the event, coinciding with the end of the school term for many institutions, allows for maximum participation from students.
Educators have noted that integrating anti-drug messaging into civic education helps contextualise the issue within the broader framework of responsible citizenship.
It teaches young people that staying drug-free is not just a personal health choice but a contribution to the safety and well-being of their community.
Selangau District Education Office officials have expressed strong support for the collaboration, noting that such partnerships enhance the quality and impact of their annual expos.
The inclusion of health and social welfare components like K.A.M.I. adds depth to the traditional academic focus of the FTES Education Expo. It provides a holistic educational experience that addresses both intellectual and social development.
The involvement of SKUAD Antidadah Sibu demonstrates the importance of regional cooperation in tackling national issues.
By bringing resources and expertise from nearby urban centres to rural districts like Selangau, the programme ensures that all communities have access to high-quality prevention tools.
This equitable distribution of information is crucial for building a resilient society that is less vulnerable to the scourge of drug abuse.
As the carnival progresses through its second day, the momentum generated by the K.A.M.I. campaign is expected to leave a lasting impression on attendees.
The combination of interactive activities, visual aids, and digital outreach creates a comprehensive educational package.
This model of engagement may well serve as a blueprint for future civic education events across Sarawak, proving that information, when delivered effectively, is a powerful tool for social change.
