BICE 2026 Set to Boost Borneo Trade and Consumer Awareness in Kuching
KUCHING, SARAWAK – The Borneo International Consumer Expo (BICE) 2026 is set to return as Sarawak’s largest consumer exhibition, bringing together trade, culture and regional cooperation under one roof. The four-day event will take place from 29 January to 1 February 2026 at the MetroCity Convention Centre, Kuching, operating daily from 10.00 am to 10.00 pm.
Held annually, BICE has grown into more than just a buying and selling platform. It plays an important role in promoting responsible consumerism, strengthening cultural identity and supporting tourism and economic activities across the Borneo region. This year’s expo will feature participants from Sarawak, Sabah, Brunei and Indonesia, reflecting stronger cross-border collaboration and regional unity.
Visitors to BICE 2026 can look forward to a lively atmosphere filled with exhibitions, activities and rewards. Throughout the event, visitors will have opportunities to win POP MART blind boxes and take part in a luxury lucky draw offering exclusive prizes. As an added attraction, the first 300 visitors each day will receive a Limited Edition BICE Tote Bag as a token of appreciation from the organisers.
The opening day on 29 January 2026 will feature the Consumer Smart Slot, which focuses on educating the public about consumer rights and responsibilities. Government agencies will be involved in delivering talks and sharing practical information aimed at improving consumer awareness and literacy among the community.
On 30 January 2026, the Explore Borneo programme will take centre stage. This session will bring together business representatives from Indonesia, Brunei, Sabah and Sarawak for business sharing and networking. At the same time, it will highlight Borneo’s cultural elements as a shared regional identity and a key attraction for tourism development.
The programme continues on 31 January 2026 with the Borneo’s Star Talent Finale. This event will feature selected talents from across the Borneo region, providing a valuable platform for local artists and performers to gain regional exposure.
The final day on 1 February 2026 will focus on family-friendly activities with the Borneo Kids Colouring Competition, before the expo concludes with a grand lucky draw session offering luxury prizes to visitors.
The organisation of BICE 2026 is expected to have a strong impact on strengthening the consumer ecosystem, promoting Borneo’s culture and tourism, and supporting local and regional economic growth. Members of the public and interested parties seeking further information may contact 019-9692899 for enquiries.
